Revolution: The Hearing Clinic Podcast

Yes, We Can Increase Our Business by 20%, Part Two

This is the conclusion of a two-part episode. What does it look like when we do The Revolution? It's a funny thing. Many of us spend $40K doing an Open House in our clinic, only to make $60K on the other side. 40 for 60. That's a pretty low ROI. What if we took the same amount of time and energy and put it into making our clinics better? What kind of ROI can we expect from Revolution: The Hearing Clinic Podcast?

Click the link below to download the accompanying handout for this podcast.

Handout: Increase Business by 20 Percent

Yes, We Can Increase Our Business by 20%, Part One

Let's do a deep-dive on a good clinic and see what it takes to make it an amazing clinic. In this pod and the next, we take all the content from Revolution and we put it into practice. Yes, absolutely we can increase our business by 20%!

Click the link below to download the accompanying handout for this podcast.

Handout: Increase Business by 20 Percent

Doing Revolution as a Team

Your own clinic team. You and a couple other clinic teams. Maybe it's you and a few colleagues in the industry. Or, for a larger organization, maybe it's the Executive Team. The question is, "How do we do Revolution as a team?" In this message we lay out a simple, repeatable process for team engagement on a given podcast. We're going to learn a 5-question flow - how to lead an effective group engagement with any content or topic.

Debrief and Action-Planning (E01-10), Part Two

This is the conclusion of our two-part Debrief and Action-Planning message. We wish you and your clinics the very best!

Debrief and Action-Planning (E01-10), Part One

We've covered a lot of ground in our first 10 episodes. The content has been rich ... and deep. Since you've made it this far, we bet you've found value here. In this and the following message (pt 2), we take a pause. We "go to the balcony." It's time to debrief. What are the core themes within Revolution: The Hearing Clinic Podcast? And then, what are we going to do with it? In this pod we discuss the the themes that underlie the entire series. In Part Two, we highlight three top-level areas for recommended action. Have a question? Want to share a success, or discuss the content with colleagues? Post a comment on this or any of the podcasts. 

Sales Training: An Introduction

"How do we best help people say, Yes, to get the help they need?" That's the definition of Sales we're going to use in our Sales Training Series. This is the first episode in a 10-part series. In this pod we cover 3 foundational principles and we land on 2 immediate action-areas. It's a fun message with lots of stories. If you like what you hear, "Follow" the podcast and you'll get an email every time we post a new episode.

Recognize Effectiveness

It's the first take-a-way from Tune Up Your Engine. How do we recognize effectiveness? Is there an objective standard for a clinic's performance? Can the standard be fair? 

In this message we lay out a case for how we measure effectiveness. But the standards - your own measure - will be up to you. That's the beauty of Recognize Effectiveness. We'll walk you through it. Have a pencil and a calculator when you start this podcast.

Tune Up Your Engine, Part Three

The conclusion of Tune Up Your Engine. This message gets very practical, and it moves fast. Ten Take-a-Ways to Tune Up Your Engine. 

• Recognize Effectiveness
• Land of the Lost
• GIGO
• No Fields, No Fruit
• ROI Your Marketing Director

and More...

Tune Up Your Engine, Part Two

A continuation of the four diagnostic questions. This lays the groundwork before we move into our own analysis and action-planning. 

Tune Up Your Engine, Part One

Part One of a 3-Part Series. In the first segments, we introduce four diagnostic questions. How Big is Our Engine? Is the Engine Growing or Shrinking? How Fast is the Engine Turning? and What is the Engine Producing? The third episode goes right into Ten Take-a-Ways to Tune Up Our Engines.

These are challenging messages. And they'll take some time to digest. We hope you enjoy Tune Up Your Engine!