Sales Training 01: Two Worlds, Two Pathways

Let's get going on our Revolution Sales Training Series. In this message we lay out a foundation. There's a new-patient world and there's a current-patient world. Each world has its own service and sales process. Each world has its own measurement. And, honestly, this is not how most clinics see their workflow or their sales. If all we track are "opportunity appointments" and an "opportunity close rate," we'll end up blind to what's actually going on in our clinics. Two Worlds and Two Pathways. That's what we need.